Maher N Itani

Maher N Itani

Ajman University - Ajman / United Arab Emirates
Others
AD Scientific Index ID: 5428212
جامعة عجمان
person_outline Maher N Itani's MOST POPULAR ARTICLES
1-) Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transferJS Rai, A Yousaf, MN Itani, A SinghSport, Business and Management: An International Journal 11 (3), 340-361, 2021562021
2-) Delineating the outcomes of fans\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentionsJS Rai, MN Itani, A Singh, A SinghJournal for Global Business Advancement 14 (3), 357-382, 202192021
3-) Measuring spectators\' perception toward peripheral stadium quality services after COVID-19: Impact on their emotions and attendance intentionsJS Rai, B Foroughi, MN Itani, A SinghInternational Journal of Sports Marketing and Sponsorship 24 (2), 375-394, 202392023
4-) The influence of event-related factors on sport fans\' purchase intention: a study of sponsored products during televised sporting eventsJS Rai, H Cho, A Yousaf, MN ItaniAsia Pacific Journal of Marketing and Logistics 36 (1), 85-105, 202482024
5-) Scale development of customer satisfaction with complaint handling and service recovery in an e-commerce settingP Kumari, S Kumar, MN ItaniJournal for Global Business Advancement 14 (3), 383-407, 202182021