Mahmood Hussain

Mahmood Hussain

San Francisco State University - San Francisco / United States
Business & Management / Marketing
AD Scientific Index ID: 1647021
person_outline Mahmood Hussain's MOST POPULAR ARTICLES
1-) Celebrity endorsements in advertisements and consumer perceptions: A cross-cultural studyS Biswas, M Hussain, K O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'DonnellJournal of global marketing 22 (2), 121-137, 20092242009
2-) Determinants of wine consumption of US consumers: an econometric analysisM Hussain, S Cholette, R CastaldiInternational Journal of Wine Business Research 19 (1), 49-62, 20071472007
3-) An analysis of globalization forces in the wine industry: implications and recommendations for wineriesM Hussain, S Cholette, RM CastaldiJournal of Global Marketing 21 (1), 33-47, 20081462008
4-) Testing interaction effects of the dimensions of market orientation on marketing program creativityS Im, M Hussain, S SenguptaJournal of Business Research 61 (8), 859-867, 2008842008
5-) A country-level analysis of competitive advantage in the wine industryR Castaldi, S Cholette, M Hussain3rd International Wine Business Research Conference, July, 2006522006