Mahsa Akbari

Mahsa Akbari

Universidad de Jaén - Jaén / Spain
Business & Management / Marketing
AD Scientific Index ID: 5989310
University of Jaén
person_outline Mahsa Akbari's MOST POPULAR ARTICLES
1-) Different impacts of advertising appeals on advertising attitude for high and low involvement productsM AkbariGlobal Business Review 16 (3), 478-493, 20151712015
2-) Combining fuzzy MCDM with BSC approach in performance evaluation of Iranian private banking sectorM Shaverdi, M Akbari, S Fallah TaftiAdvances in fuzzy Systems 2011 (1), 148712, 2011882011
3-) The role of psychological traits in market mavensim using big five modelH Vazifehdoost, M Akbari, P CharstedINTERNATIONAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH 2 (3), 243-252, 2012312012
4-) Using fuzzy multi criteria decision making approach for ranking the web browsersM Shaverdi, M Akbari, S EmamipourInternational Journal of Economics and Management Sciences 1 (8), 72-86, 2012152012
5-) The consequences of the COVID-19 pandemic on marketing performance considering the role of technology (Case study: Iranian chain hotels)M Akbari, SB Anilu, M Bigdeli, M RezasoltanyResearch in Globalization 6, 100121, 2023122023