Makoto Mizuno

Meiji University - Tokyo / Japan

Business & Management / Marketing

AD Scientific Index ID: 4523534

明治大学

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Makoto Mizuno's MOST POPULAR ARTICLES

1-) Optimal Threshold Analysis of Segmentation Methods for Identifying Target CustomersM Mizuno, A Saji, U Sumita, H SuzukiEuropean Journal of Operational Research 186 (1), 358-379, 2008282008

2-) Does Advertising Mislead Consumers to Buy Low-Quality Products?M Mizuno, H OdagiriInternational Journal of Industrial Organization 8 (4), 545-558, 1990261990

3-) An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer marketM Ishihara, M Kwon, M MizunoJournal of the Academy of Marketing Science 51 (6), 1327-1350, 202372023

5-) 多項ロジット・モデルによる広告効果の測定杉田善弘, 水野誠八木滋マーケティング･サイエンス 1 (1-2), 1-11, 1992

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