Malcolm Wright

Malcolm Wright

Massey University - Palmerston North / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 49194
Te Kunenga ki Pūrehuroa
person_outline Malcolm Wright's MOST POPULAR ARTICLES
1-) The relative incidence of positive and negative word of mouth: A multi-category studyR East, K Hammond, M WrightInternational journal of research in marketing 24 (2), 175-184, 20076122007
2-) Consumer behaviour: Applications in marketingM Vanhuele, M Wright, J Singh, R EastConsumer Behaviour, 1-100, 20214372021
3-) Purchase loyalty is polarised into either Repertoire or Subscription patternsB Sharp, M Wright, G GoodhardtAustralasian Marketing Journal (AMJ) 10 (3), 7-20, 20021992002
4-) Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usabilityA Schnack, MJ Wright, JL HoldershawFood Research International 117, 40-49, 20191592019
5-) Fundamental patterns of in-store shopper behaviorH Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ...Journal of Retailing and Consumer Services 37, 182-194, 20171412017