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Malika Chaudhuri
Oakland University - Rochester / United States
Business & Management / Marketing
AD Scientific Index ID: 5272017
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Malika Chaudhuri's MOST POPULAR ARTICLES
1-)
The effects of loyalty program introduction and design on short-and long-term sales and gross profitsM Chaudhuri, CM Voorhees, JM BeckJournal of the Academy of marketing science 47, 640-658, 2019802019
2-)
Making new products go viral and succeedHT Nguyen, M ChaudhuriInternational journal of research in marketing 36 (1), 39-62, 2019532019
3-)
Barriers to firm service innovativeness in emerging economiesSS Durmusoglu, DZ Nayir, M Chaudhuri, J Chen, I Joens, S ScheuerJournal of Services Marketing 32 (7), 925-944, 2018392018
4-)
Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product classM Chaudhuri, RJ Calantone, CM Voorhees, S CockrellJournal of Business Research 90, 286-294, 2018312018
5-)
The moderating effects of leverage and marketing intensity on alliance formation announcementsM Chaudhuri, J Janney, RJ CalantoneManagement Decision 58 (4), 773-785, 2020152020
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