Malliga Marimuthu

Malliga Marimuthu

La Trobe University - Melbourne / Australia
Business & Management / Business Administration
AD Scientific Index ID: 51095
person_outline Malliga Marimuthu's MOST POPULAR ARTICLES
1-) What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chainSHW Chuah, M Marimuthu, J Kandampully, A BilgihanJournal of retailing and consumer services 36, 124-136, 20171582017
2-) Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyaltySHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B NguyenJournal of Service Theory and Practice 27 (3), 616-641, 20171252017
3-) Perceived Justice in Service Recovery and Switching Intention: Evidence from Malaysian Mobile Telecommunication IndustryD Nikbin, I Ismail, M Marimuthu, H ArmeshManagement Research Review 35 (3,4), 309-325, 20121242012
4-) Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate ImageD Nikbin, I Ismail, M Marimuthu, M JalalkamaliInternational Journal of Marketing Studies 2 (2), 47-56, 20101402010
5-) Trust and repurchase intention on online tourism services among Malaysian consumersNSA Razak, M Marimuthu, A Omar, M MamatProcedia-Social and Behavioral Sciences 130, 577-582, 20141252014