Man Lai Cheung

Hang Seng University of Hong Kong - Shatin / Hong Kong

Business & Management / Marketing

AD Scientific Index ID: 4352200

香港恒生大學

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Man Lai Cheung's MOST POPULAR ARTICLES

1-) The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledgeML Cheung, G Pires, PJ RosenbergerAsia Pacific Journal of Marketing and Logistics, 20201802020

2-) Developing a conceptual model for examining social media marketing effects on brand awareness and brand imageML Cheung, GD Pires, PJ Rosenberger IIIInternational Journal of Economics and Business Research 17 (3), 243-261, 20191012019

3-) Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong KongML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H TingAustralasian Marketing Journal 29 (2), 118-131, 20211012021

4-) “I follow what you post!”: the role of social media influencers’ content characteristics in consumers\' online brand-related activities (COBRAs)ML Cheung, WKS Leung, ECX Aw, KY KoayJournal of Retailing and Consumer Services 66, 102940, 20222192022

5-) Driving consumer–brand engagement and co-creation by brand interactivityML Cheung, GD Pires, PJ Rosenberger, MJ De OliveiraMarketing Intelligence & Planning 38 (4), 523-541, 20202032020

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