Man Yang

Man Yang

Hanken School of Economics - Helsinki / Finland
Business & Management / Entrepreneurship
AD Scientific Index ID: 4770158
Hanken Svenska handelshögskolan
person_outline Man Yang's MOST POPULAR ARTICLES
1-) Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspectiveM Yang, P GabrielssonIndustrial Marketing Management 64, 147-160, 20171892017
2-) International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managersM YangInternational Business Review 27 (5), 1045-1056, 2018662018
3-) The interface of international marketing and entrepreneurship research: review, synthesis, and future directionsM Yang, P GabrielssonJournal of International Marketing 26 (4), 18-37, 2018402018
4-) From tensions to synergy: Causation and effectuation in the process of venture creationT Galkina, I Atkova, M YangStrategic Entrepreneurship Journal 16 (3), 573-601, 2022372022
5-) An entrepreneurial framework for value co-creation in servitizationM Yang, T LeposkyIndustrial Marketing Management 107, 484-497, 2022182022