Manfred Krafft

Manfred Krafft

Universität Münster - Münster / Germany
Business & Management / Marketing
AD Scientific Index ID: 1785846
University of Münster
person_outline Manfred Krafft's MOST POPULAR ARTICLES
1-) The customer relationship management process: Its measurement and impact on performanceW Reinartz, M Krafft, WD HoyerJournal of marketing research 41 (3), 293-305, 200426952004
2-) Consumer cocreation in new product developmentWD Hoyer, R Chandy, M Dorotic, M Krafft, SS SinghJournal of service research 13 (3), 283-296, 201020082010
3-) Evaluation of structural equation models using the partial least squares (PLS) approachO Götz, K Liehr-Gobbers, M KrafftHandbook of partial least squares: Concepts, methods and applications, 691-711, 200919692009
4-) Customer engagement as a new perspective in customer managementPC Verhoef, WJ Reinartz, M KrafftJournal of service research 13 (3), 247-252, 201017322010
5-) Kundenbindung und KundenwertM KrafftPhysica-Verlag, 20075422007