Manfred Schwaiger

Ludwig Maximilians Universität München - Munich / Germany

Business & Management / Business Administration

AD Scientific Index ID: 4987547

Ludwig Maximilian University of Munich

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Manfred Schwaiger's MOST POPULAR ARTICLES

1-) Components and parameters of corporate reputation—An empirical study M Schwaiger Schmalenbach business review 56, 46-71, 2004 10052004

2-) Corporate reputation: disentangling the effects on financial performance M Eberl, M Schwaiger European Journal of marketing, 2005 4582005

3-) The effects of corporate reputation perceptions of the general public on shareholder value S Raithel, M Schwaiger Strategic management journal 36 (6), 945-956, 2015 2712015

4-) Uncovering and treating unobserved heterogeneity with FIMIX-PLS: which model selection criterion provides an appropriate number of segments?M Sarstedt, JM Becker, CM Ringle, M SchwaigerSchmalenbach Business Review 63, 34-62, 20113392011

5-) On the value relevance of customer satisfaction. Multiple drivers and multiple marketsS Raithel, M Sarstedt, S Scharf, M SchwaigerJournal of the academy of marketing science 40, 509-525, 20122692012

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