Manish Das|Das, Manish

Manish Das|Das, Manish

Tripura University Agartala - Agartala / India
Business & Management / Marketing
AD Scientific Index ID: 3484016
ত্রিপুরা বিশ্ববিদ্যালয়
person_outline Manish Das|Das, Manish's MOST POPULAR ARTICLES
1-) Inspired and Engaged: Decoding MASSTIGE Value in Engagement International Journal of Consumer Studies, 2021
2-) Bandwagon vs Snob Luxuries: Targeting Consumers based on Uniqueness Dominance Journal of Retailing and Consumer Services 61, 2021
3-) Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region Journal of Retailing and Consumer Services 56, 102179, 2020
4-) Predicting Collaborative Consumption Behavior: A Meta-Analytic path analysis of the theory of planned behaviour European Journal of Marketing 56 (4), 968-1013, 2022
5-) Uniqueness and luxury: A moderated mediation approach Journal of Retailing and Consumer Services 60, 102477, 2021