Manoj Hastak

Manoj Hastak

American University - Washington / United States
Business & Management / Marketing
AD Scientific Index ID: 790820
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person_outline Manoj Hastak's MOST POPULAR ARTICLES
1-) Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression Journal of business research 60 (6), 656-662, 2007
2-) Can consumers interpret nutrition information in the presence of a health claim? A laboratory investigation Journal of Public Policy & Marketing 15 (1), 16-27, 1996
3-) Assessing the role of brand-related cognitive responses as mediators of communication effects on cognitive structure Journal of Consumer Research 15 (4), 444-456, 1989
4-) Memory-based product judgments: Effects of involvement at encoding and retrieval Journal of Consumer Research, 534-547, 1994
5-) Deception by implication: A typology of truthful but misleading advertising and labeling claims Journal of public policy & Marketing 30 (2), 157-167, 2011