Manuel Chica Serrano|M. Chica

Manuel Chica Serrano|M. Chica

Universidad de Granada - Granada / Spain
Business & Management / Marketing
AD Scientific Index ID: 907676
University of Granada
person_outline Manuel Chica Serrano|M. Chica's MOST POPULAR ARTICLES
1-) Letting the computers take over: Using AI to solve marketing problemsG Overgoor, M Chica, W Rand, A WeishampelCalifornia Management Review 61 (4), 156-185, 20191162019
2-) Why Simheuristics?: Benefits, limitations, and best practices when combining metaheuristics with simulationM Chica, AA Juan, C Bayliss, O Cordón, WD KeltonSORT: statistics and operations research transactions 44 (2), 0311-334, 20201202020
3-) Multiobjective constructive heuristics for the 1/3 variant of the time and space assembly line balancing problem: ACO and random greedy searchM Chica, O Cordon, S Damas, J BautistaInformation Sciences 180 (18), 3465-3487, 2010118*2010
4-) Building agent-based decision support systems for word-of-mouth programs: a freemium applicationM Chica, W RandJournal of Marketing Research 54 (5), 752-767, 20171162017
5-) On the use of machine learning methods to predict component reliability from data-driven industrial case studiesEF Alsina, M Chica, K Trawiński, A RegattieriThe International Journal of Advanced Manufacturing Technology 94, 2419-2433, 2018952018