Manuel J. Sánchez-Franco

Manuel J. Sánchez-Franco

Universidad de Sevilla - Sevilla / Spain
Business & Management / Business Administration
AD Scientific Index ID: 4366000
University of Seville
person_outline Manuel J. Sánchez-Franco's MOST POPULAR ARTICLES
1-) Variance-based structural equation modeling: Guidelines for using partial least squares in information systems researchJL Roldán, MJ Sánchez-FrancoResearch methodologies, innovations and philosophies in software systems …, 201212002012
2-) The impact of marketing communication and price promotion on brand equityAF Villarejo-Ramos, MJ Sanchez-FrancoJournal of Brand Management 12 (6), 431-444, 20055502005
3-) Web acceptance and usage model: A comparison between goal‐directed and experiential web usersMJ Sánchez‐Franco, JL RoldánInternet Research, 20054862005
4-) Exploring the influence of gender on the web usage via partial least squaresMJ Sanchez-FrancoBehaviour & Information Technology 25 (1), 19-36, 20063482006
5-) The moderating effect of gender on relationship quality and loyalty toward Internet service providersMJ Sanchez-Franco, AFV Ramos, FAM VeliciaInformation & Management 46 (3), 196-202, 20093342009