Mar Gómez-Rico

Mar Gómez-Rico

Universidad de Castilla la Mancha - Ciudad Real / Spain
Business & Management / Marketing
AD Scientific Index ID: 4433901
University of Castilla-La Mancha
person_outline Mar Gómez-Rico's MOST POPULAR ARTICLES
1-) A destination-branding model: An empirical analysis based on stakeholdersJA García, M Gómez, A MolinaTourism management 33 (3), 646-661, 20125432012
2-) Tourism marketing information and destination image managementA Molina, M Gómez, D Martín-ConsuegraAfrican journal of Business management 4 (5), 722, 20103412010
3-) An integrated model of social media brand engagementM Gómez, C Lopez, A MolinaComputers in Human Behavior 96, 196-206, 20192712019
4-) A model of tourism destination brand equity: The case of wine tourism destinations in SpainM Gomez, C Lopez, A MolinaTourism management 51, 210-222, 20152822015
5-) Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivationsD Martín-Consuegra, E Díaz, M Gómez, A MolinaPhysiology & behavior 200, 104-110, 20191992019