Marc Mazodier

Marc Mazodier

Zayed University - Dubai / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 2040527
جامعة زايد
person_outline Marc Mazodier's MOST POPULAR ARTICLES
1-) Achieving brand loyalty through sponsorship: the role of fit and self-congruityM Mazodier, D MerunkaJournal of the Academy of Marketing Science 40 (6), 807-820, 20124162012
2-) The role of sponsorship fit for changing brand affect: A latent growth modeling approachM Mazodier, P QuesterInternational Journal of Research in Marketing 31 (1), 16-29, 20141132014
3-) Are sponsorship announcements good news for the shareholders? Evidence from international stock exchangesM Mazodier, A RezaeeJournal of the Academy of Marketing Science 41, 586-600, 20131072013
4-) Beyond brand attitude: Individual drivers of purchase for symbolic cobranded productsM Mazodier, D MerunkaJournal of Business Research 67 (7), 1552-1558, 20141062014
5-) The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effectsR Lee, M MazodierEuropean Journal of Marketing 49 (5/6), 919-942, 2015922015