Marcel Huettermann|Marcel Hüttermann

Marcel Huettermann|Marcel Hüttermann

Zurcher Hochschule für Angewandte Wissenschaften - Zurich / Switzerland
Law / Law and Legal Studies
AD Scientific Index ID: 5123750
Zurich University of Applied Sciences
person_outline Marcel Huettermann|Marcel Hüttermann's MOST POPULAR ARTICLES
1-) Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic SponsorsM Huettermann, GT Trail, AD Pizzo, V StalloneJournal of Global Sport Management, 1-26, 2020552020
2-) Components and outcomes of fan engagement in team sports: The perspective of managers and fansM Huettermann, S Uhrich, J KoenigstorferJournal of Global Sport Management 7 (4), 447-478, 2022542022
3-) E-Health, fitness trackers and wearables—Use among Swiss studentsR Seiler, M HüttermannAdvances in Business-Related Scientific Research Conference 2015 Proceedings, 2015242015
4-) Requirements for future digital visitor flow managementM Huettermann, T Thimm, F Hannich, C BildJournal of Tourism Futures, 2019172019
5-) The Influence Of Non-Transactional Fan Engagement On Merchandise ConsumptionM Huettermann, T KunkelSport Marketing Quarterly 31 (1), 48-61, 2022112022