Marcel Paulssen

Marcel Paulssen

Université de Geneve - Geneva / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 1100898
Universität Genf
person_outline Marcel Paulssen's MOST POPULAR ARTICLES
1-) Values, attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice Transportation 41, 873-888, 2014
2-) Incorporating latent variables into discrete choice models—a simultaneous estimation approach using SEM software Business Research 1, 220-237, 2008
3-) Consciousness for fair consumption: conceptualization, scale development and empirical validation International Journal of Consumer Studies 37 (5), 546-555, 2013
4-) Attachment orientations in business‐to‐business relationships Psychology & Marketing 26 (6), 507-533, 2009
5-) Customers’ experienced product quality: scale development and validation European Journal of Marketing 54 (4), 645-670, 2020