Marcelo Gattermann Perin

Marcelo Gattermann Perin

Escola Brasileira de Administração Pública e de Empresas Fundação Getulio Vargas - Rio de Janeiro / Brazil
Business & Management / Marketing
AD Scientific Index ID: 853743
Brazilian School of Public and Business Administration Getulio Vargas Foundation
person_outline Marcelo Gattermann Perin's MOST POPULAR ARTICLES
1-) Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil J Thøgersen, MD De Barcellos, MG Perin, Y Zhou International Marketing Review, 2015 2482015
2-) A pesquisa survey em artigos de marketing nos Enanpads da década de 90MG Perin, CH Sampaio, LMS Froemming, FB LuceAnais do XXIV ENANPAD, 2000, Brasil., 20001442000
3-) Entrepreneurial orientation and firm performance: an updated meta-analysisMC Soares, MG PerinRAUSP Management Journal 55 (2), 143-159, 20201032020
4-) An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractivenessFO Santini, CH Sampaio, MG Perin, VA VieiraRevista de Administração (São Paulo) 50, 416-431, 20151072015
5-) Marketing metrics: Insights from Brazilian managersCH Sampaio, C Simões, MG Perin, A AlmeidaIndustrial Marketing Management 40 (1), 8-16, 20111022011