Marcin Antoniak

Marcin Antoniak

Poznan University of Economics - Poznan / Poland
Business & Management / Marketing
AD Scientific Index ID: 5271334
Poznan University of Economics and Business
person_outline Marcin Antoniak's MOST POPULAR ARTICLES
1-) Benefits and threats of neuromarketing: theoretical background and practical useMA AntoniakZeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska, 2020182020
2-) The Source of Protein or Its Value? Consumer Perception Regarding the Importance of Meat(-Like) Product AttributesMA Antoniak, A Szymkowiak, B PeplińskiApplied Sciences 12 (9), 4128, 202292022
3-) Music Sales and Artists’ Popularity on Social MediaA Szymkowiak, B Kubala, MA AntoniakInternational Journal of Marketing Communication and New Media 8 (14), 202082020
4-) Changing consumer attitudes towards suboptimal foods: the effect of zero waste labelingA Szymkowiak, MA Antoniak, N MaślanaFood Quality and Preference 114, 105095, 202472024
5-) The role of health orientation in determining purchase intention and behaviourA Szymkowiak, MA Antoniak, B BorusiakBritish Food Journal 124 (13), 559-577, 202242022