Marco Bertini

Marco Bertini

ESADE Business School Barcelona - Barcelona / Spain
Business & Management / Marketing
AD Scientific Index ID: 1392895
Escuela de Negocios ESADE Barcelona
person_outline Marco Bertini's MOST POPULAR ARTICLES
1-) Attention arousal through price partitioningM Bertini, L WathieuMarketing Science 27 (2), 236-246, 2008207*2008
2-) Price promotion for emotional impactA Aydinli, M Bertini, A LambrechtJournal of Marketing 78 (4), 80-96, 20141662014
3-) Price as a stimulus to think: The case for willful overpricingL Wathieu, M BertiniMarketing Science 26 (1), 118-129, 20071352007
4-) The impact of add-on features on consumer product evaluationsM Bertini, E Ofek, D ArielyJournal of Consumer Research 36 (1), 17-28, 20091462009
5-) Pricing to create shared valueM Bertini, JT GourvilleHarvard Business Review 90 (6), 20121352012