Marco Mancini

Marco Mancini

Università degli Studi di Bari Aldo Moro - Bari / Italy
Business & Management / Marketing
AD Scientific Index ID: 4876085
University of Bari Aldo Moro
person_outline Marco Mancini's MOST POPULAR ARTICLES
1-) Consumer behaviour through the eyes of neurophysiological measures: State-of-the-art and future trends.P Cherubino, AC Martinez-Levy, M Caratu, G Cartocci, G Di Flumeri, ...Computational intelligence and neuroscience, 20191152019
2-) Neurophysiological responses to different product experiencesE Modica, G Cartocci, D Rossi, AC Martinez Levy, P Cherubino, ...Computational Intelligence and Neuroscience 2018 (1), 9616301, 2018442018
3-) Neuroelectrical indexes for the study of the efficacy of TV advertising stimuliP Cherubino, A Trettel, G Cartocci, D Rossi, E Modica, AG Maglione, ...Selected Issues in Experimental Economics: Proceedings of the 2015 …, 2016432016
4-) Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing researchPC Ana C Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini ...International Review on Public and Nonprofit Marketing, 1-23, 202139*2021
5-) Neurophysiological measures of the perception of antismoking public service announcements among young populationG Cartocci, E Modica, D Rossi, P Cherubino, AG Maglione, A Colosimo, ...Frontiers in human neuroscience 12, 231, 2018392018