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Marcus Wardley
AD Scientific Index 2024
Business & Management / Marketing
California State University San Marcos - San Marcos / United States
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Marcus Wardley's MOST POPULAR ARTICLES
1-)
Service recovery in unaffected consumers: evidence of a recovery paradoxM WardleyInternational Journal of Quality and Service Sciences 14 (1), 121-132, 202232022
2-)
Framing zero: Why losing nothing is better than gaining nothingM Wardley, M AlberhaskyJournal of Behavioral and Experimental Economics 90, 101641, 202132021
3-)
Duped, scammed and suckered: the development of the sugrophobia scaleR Madrigal, M Wardley, CA SouleNA—Advances in Consumer Research 42, 201432014
4-)
Measuring the motivation to avoid duping: scale development and validationR Madrigal, M Wardley, CA Armstrong SouleJournal of Consumer Marketing 38 (7), 791-801, 202112021
5-)
Promotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be PresentedK Stewart, V Dalakas, M WardleyServices Marketing Quarterly 43 (4), 466-484, 20222022
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