Marcus Zimmer

Marcus Zimmer

Zurcher Hochschule für Angewandte Wissenschaften - Zurich / Switzerland
Law / Law and Legal Studies
AD Scientific Index ID: 5123799
Zurich University of Applied Sciences
person_outline Marcus Zimmer's MOST POPULAR ARTICLES
1-) Theory development in servitization through the application of fsQCA and experimentsA Salonen, M Zimmer, J KeränenInternational Journal of Operations & Production Management 41 (5), 746-769, 2021262021
2-) Business solutions as market signals that facilitate product salesM Zimmer, A Salonen, F WangenheimIndustrial Marketing Management 91, 30-40, 2020252020
3-) Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagementA Salonen, J Mero, J Munnukka, M Zimmer, H KarjaluotoIndustrial Marketing Management 118, 12-26, 2024252024
4-) Culture’s impact on customer motivation to engage in professional service enactmentsJH Schumann, NV Wünderlich, MS ZimmerSchmalenbach Business Review 64 (2), 141-165, 2012252012
5-) The Concept of Solution Selling: Theoretical Considerations and MethodsD Ahlert, F von Wangenheim, J Kawohl, M ZimmerTransolve Projektbericht 3, 2008222008