Maren Becker

Maren Becker

ESCP Business School - Paris / France
Business & Management / Marketing
AD Scientific Index ID: 5215846
person_outline Maren Becker's MOST POPULAR ARTICLES
1-) Communicating brands in television advertising Journal of Marketing Research 57 (2), 236-256, 2020
2-) Consistency and commonality in advertising content: Helping or Hurting? International Journal of Research in Marketing 40 (1), 128-145, 2023
3-) The effect of content on zapping in TV advertising Journal of Marketing 87 (2), 275-297, 2023
4-) The managerial relevance of marketing science: Properties and genesis International Journal of Research in Marketing 40 (4), 801-822, 2023
5-) The managerial relevance of marketing science: Properties and genesisN Schauerte, M Becker, M Imschloss, JRK Wichmann, WJ ReinartzInternational Journal of Research in Marketing 40 (4), 801-822, 2023112023