Margaret Anne Lawlor

Margaret Anne Lawlor

Technological University Dublin - Dublin / Ireland
Business & Management / Marketing
AD Scientific Index ID: 1765923
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person_outline Margaret Anne Lawlor's MOST POPULAR ARTICLES
1-) Young people's use of online social networking sites–a uses and gratifications perspective Journal of Research in interactive Marketing 4 (1), 46-58, 2010
2-) Pester power–A battle of wills between children and their parents Journal of marketing management 27 (5-6), 561-581, 2011
3-) The implications of the internet on the advertising agency-client relationship Service Industries Journal 21 (2), 175-190, 2001
4-) Exploring children's understanding of television advertising–beyond the advertiser's perspective European Journal of Marketing 42 (11/12), 1203-1223, 2008
5-) Teenagers’ moral advertising literacy in an influencer marketing context International Journal of Advertising 41 (1), 54-77, 2022