Margaret C Campbell

Margaret C Campbell

University of Colorado Boulder - Boulder / United States
Business & Management / Marketing
AD Scientific Index ID: 4974116
person_outline Margaret C Campbell's MOST POPULAR ARTICLES
1-) Consumers\' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agentMC Campbell, A KirmaniJournal of consumer research 27 (1), 69-83, 200018222000
2-) Perceptions of price unfairness: antecedents and consequencesMC CampbellJournal of marketing research 36 (2), 187-199, 199913851999
3-) Brand familiarity and advertising repetition effectsMC Campbell, KL KellerJournal of consumer research 30 (2), 292-304, 200311242003
4-) The moderating effect of perceived risk on consumers\' evaluations of product incongruity: Preference for the normMC Campbell, RC GoodsteinJournal of consumer Research 28 (3), 439-449, 200110122001
5-) When attention-getting advertising tactics elicit consumer inferences of manipulative intent: The importance of balancing benefits and investmentsMC CampbellJournal of Consumer Psychology 4 (3), 225-254, 19958151995