Maria Avello

Maria Avello

Universidad Complutense de Madrid - Madrid / Spain
Business & Management / Marketing
AD Scientific Index ID: 1278214
Complutense University of Madrid
person_outline Maria Avello's MOST POPULAR ARTICLES
1-) Nuevas Tendencias en Comunicación EstratégicaTSJ PintadoNuevas Tendencias en Comunicación Estratégica, 2014524*2014
2-) The influence of online ratings and reviews on hotel booking considerationD Gavilan, M Avello, G Martinez-NavarroTourism Management 66, 53-61, 20182932018
3-) Marketing sensorialR Manzano, M AvelloPearson Educación, 20123272012
4-) Affective commitment to the employer brand: Development and validation of a scaleS Fernandez-Lores, D Gavilan, M Avello, F BlascoBRQ Business Research Quarterly 19 (1), 40-54, 20161782016
5-) The mediating role of mental imagery in mobile advertisingD Gavilan, M Avello, C AbrilInternational Journal of Information Management 34 (4), 457-464, 2014832014