Maria Eugenia Fernandez Moya

Maria Eugenia Fernandez Moya

Universidad de Oviedo - Asturias / Spain
Business & Management / Marketing
AD Scientific Index ID: 5271110
University of Oviedo
person_outline Maria Eugenia Fernandez Moya's MOST POPULAR ARTICLES
1-) Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerityIT Szmigin, DM O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Loughlin, M McEachern, K Karantinou, B Barbosa, ...European Journal of Marketing 54 (8), 1883-1907, 2020252020
2-) Man thou art dust: Rites of passage in austere timesDM O’Loughlin, I Szmigin, MG McEachern, B Barbosa, K Karantinou, ...Sociology 51 (5), 1050-1066, 2017232017
3-) Purchase and Consumption of luxury goodsMEF MoyaUniversidad Carlos iii de Madrid, 2012132012
4-) Adapting premium FMCG strategies to luxury brandsJN Dollet, A Díaz, ME Fernánde-Moya, L SolísInternational Journal of Business Excellence 12 (1), 46-65, 201762017
5-) Apuntes de la asignatura Comportamiento del consumidorME Fernández-MoyaMadrid. Documento inédito, 201852018