Maria Fuentes Blasc

Maria Fuentes Blasc

Universidad Pablo de Olavide - Sevilla / Spain
Business & Management / Marketing
AD Scientific Index ID: 4362854
Pablo de Olavide University
person_outline Maria Fuentes Blasc's MOST POPULAR ARTICLES
1-) Logistics service quality: a new way to loyaltyIG Saura, DS Francés, GB Contri, MF BlascoIndustrial management & data systems, 20083562008
2-) The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economyR Huerta-Álvarez, JJ Cambra-Fierro, M Fuentes-BlascoJournal of Destination Marketing & Management 16, 100413, 20201542020
3-) Measuring the antecedents of e-loyalty and the effect of switching costs on websiteM Fuentes-Blasco, IG Saura, G Berenguer-Contri, B Moliner-VelazquezThe Service Industries Journal 30 (11), 1837-1852, 20101502010
4-) Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailingM Fuentes-Blasco, B Moliner-Velázquez, D Servera-Francés, I Gil-SauraJournal of product & brand management 26 (6), 650-666, 20171282017
5-) Social media communications and festival brand equity: Millennials vs CentennialsMP Llopis-Amorós, I Gil-Saura, ME Ruiz-Molina, M Fuentes-BlascoJournal of Hospitality and Tourism Management 40, 134-144, 20191242019