María Lucila Osorio Andrade

María Lucila Osorio Andrade

Tecnológico de Monterrey - Monterrey / Mexico
Business & Management / Marketing
AD Scientific Index ID: 4737796
person_outline María Lucila Osorio Andrade's MOST POPULAR ARTICLES
1-) A thematic exploration of human brands: literature review and agenda for future research ML Osorio, E Centeno, J Cambra-Fierro Journal of Product & Brand Management, 2020 202020
2-) In search of fit or authenticity? A product-type consumer decision in celebrity brand extensionsML Osorio, E Centeno, J Cambra-Fierro, E del CastilloJournal of Product & Brand Management 31 (6), 841-853, 2022122022
3-) Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturallyML Osorio, E Centeno-Velazquez, ME López-Pérez, E del CastilloJournal of Retailing and Consumer Services 63, 102736, 2021212021
4-) From traditional to transformed: Examining the pre-and post-COVID consumers’ shopping mall experiencesG Mortimer, MLO Andrade, SM Fazal-e-HasanJournal of Retailing and Consumer Services 76, 103583, 2024202024
5-) An empirical examination of human brand authenticity as a driver of brand loveML Osorio, E Centeno, J Cambra-FierroJournal of Business Research 165, 114059, 2023172023