Maria Madlberger

Maria Madlberger

Webster University Vienna - Vienna / Austria
Business & Management / Marketing
AD Scientific Index ID: 1383069
Webster Vienna Private University
person_outline Maria Madlberger's MOST POPULAR ARTICLES
1-) Increasing advertising value of mobile marketing-an empirical study of antecedents Proceedings of the 38th annual Hawaii international conference on system …, 2005
2-) Consumer attitude toward advertising via mobile devices-An empirical investigation among Austrian users ECIS 2005 Proceedings, 44, 2005
3-) Evaluating personalization and customization from an ethical point of view: An empirical study 37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004
4-) European retailing in e‐transition? An empirical evaluation of web‐based retailing–indications from AustriaH Kotzab, M MadlbergerInternational Journal of Physical Distribution & Logistics Management 31 (6 …, 20011122001
5-) Evaluating personalization and customization from an ethical point of view: An empirical studyH Treiblmaier, M Madlberger, N Knotzer, I Pollach37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004982004