Maria Santos Corrada

Maria Santos Corrada

Universidad de Puerto Rico- Bayamón - San Juan / Puerto Rico
Business & Management / Marketing
AD Scientific Index ID: 5019589
University of Puerto Rico- Bayamón
person_outline Maria Santos Corrada's MOST POPULAR ARTICLES
1-) Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico JA Flecha Ortiz, MA Santos Corrada, E Lopez, V Dones Media International Australia 178 (1), 168-181, 2021 622021
2-) Millennials & Snapchat: Self-expression through its use and its influence on purchase motivationJ Flecha-Ortíz, M Santos-Corrada, V Dones-González, E López-González, ...Journal of Business Research 125, 798-805, 2021
3-) The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services M Santos Corrada, JA Flecha, E Lopez European Business Review 32 (2), 297-315, 2020 312020
4-) Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intentionJA Flecha-Ortiz, V Feliberty-Lugo, M Santos-Corrada, E Lopez, V DonesJournal of Interactive Advertising 23 (2), 114-127, 2023202023
5-) Environmental and economic impact of Forest fires in Puerto Rico 2013-2014MT Rafael, SC María, OM Sergio, CV OscarOpen Journal of Forestry 5 (4), 353-363, 2015152015