Maria Vernuccio

Maria Vernuccio

Università degli Studi di Roma La Sapienza - Rome / Italy
Business & Management / Marketing
AD Scientific Index ID: 1800364
Sapienza University of Rome
person_outline Maria Vernuccio's MOST POPULAR ARTICLES
1-) Antecedents of brand love in online network-based communities. A social identity perspectiveM Vernuccio, M Pagani, C Barbarossa, A PastoreJournal of Product & Brand Management 24 (7), 706-719, 20153152015
2-) Communicating Corporate Brands Through Social Media An Exploratory StudyM VernuccioInternational Journal of Business Communication 51 (3), 211-233, 20143062014
3-) Impresa e comunicazioneA Pastore, M VernuccioPrincipi e strumenti per il management, Prima edizione, Apogeo, Milano, 2006297*2006
4-) Impresa e comunicazione. Principi e strumenti per il managementA Pastore, M VernuccioApogeo Editore, 20081332008
5-) An exploratory study of marketing, logistics, and ethics in packaging innovationM Vernuccio, A Cozzolino, L MicheliniEuropean Journal of Innovation Management 13 (3), 333-354, 20101312010