Marian Norwood

Marian Norwood

University of Ulster - Coleraine / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5271277
Ulstèr Varsitie
person_outline Marian Norwood's MOST POPULAR ARTICLES
1-) Data-driven marketingM Mulvenna, M Norwood, A BüchnerElectronic Markets 8 (3), 32-35, 1998421998
2-) The ‘Soft-Push’: mining internet data for marketing intelligenceM Mulvenna, AG Buchner, M Norwood, C GrantWorking Conference Electronic Commerce in the Framework of Mediterranean …, 1997181997
3-) Building Competitive Advantage on the Internet using Relationship MarketingM Norwood, M Mulvenna, AG Büchner, C Grant1st Berlin Internet Economics Workshop (IEW-97), 199711997
4-) Data Mining for Marketing Intelligence on the InternetM Mulvenna, AG Buchner, M NorwoodCompeting in Information Society Conference 1998 (CIS-98)(ESPRIT Conference), 19981998