Marie Agnes Parmentier

Marie Agnes Parmentier

HEC Montréal École de Gestion - Montreal / Canada
Business & Management / Marketing
AD Scientific Index ID: 658933
École des hautes études commerciales de Montréal
person_outline Marie Agnes Parmentier's MOST POPULAR ARTICLES
1-) Things Fall Apart: The Dynamics of Brand Audience DissipationMA Parmentier, E FischerJournal of Consumer Research, 20152882015
2-) Positioning person brands in established organizational fieldsMA Parmentier, E Fischer, AR ReuberJournal of the Academy of Marketing Science 41 (3), 373-387, 20132782013
3-) How athletes build their brandsMA Parmentier, E FischerInternational Journal of Sport Management and Marketing 11 (1-2), 106-124, 20121472012
4-) Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your researchRV Kozinets, D Scaraboto, MA ParmentierJournal of Marketing Management 34 (3-4), 231-242, 20181812018
5-) Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity and SexualityLT Zayer, K Sredl, MA Parmentier, C ColemanConsumption Markets & Culture 15 (4 (December)), 333-357, 2012982012