Mario D'Arco

Mario D'Arco

Università degli Studi del Sannio - Benevento / Italy
Business & Management / Marketing
AD Scientific Index ID: 5995297
University of Sannio
person_outline Mario D'Arco's MOST POPULAR ARTICLES
1-) Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical frameworkM D\\\\\\\\\\\\\\\'Arco, LL Presti, V Marino, R RescinitiInnovative Marketing 15 (4), 102, 2019852019
2-) Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: The role of injunctive social norms and personal normsM D’Arco, V Marino, R RescinitiJournal of Sustainable Tourism, 1-22, 2023702023
3-) Big data management: The case of Mulino Bianco’s engagement platform for value co-creationO Troisi, M D’Arco, F Loia, G MaioneInternational Journal of Engineering Business Management 10, 1847979018767776, 2018692018
4-) Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National ParkM D’Arco, LL Presti, V Marino, G MaggioreLand Use Policy 101, 105198, 2021522021
5-) Brand activism: A literature review and future research agendaA Cammarota, M D\'Arco, V Marino, R RescinitiInternational Journal of Consumer Studies 47 (5), 1669-1691, 2023472023