Mario J Miranda

Mario J Miranda

Victoria University - Melbourne / Australia
Business & Management / Marketing
AD Scientific Index ID: 53391
person_outline Mario J Miranda's MOST POPULAR ARTICLES
1-) Shoppers\' satisfaction levels are not the only key to store loyaltyMJ Miranda, L Kónya, I HavrilaMarketing Intelligence & Planning 23 (2), 220-232, 20052662005
2-) The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labelsN Parkvithee, MJ MirandaAsia Pacific Journal of Marketing and Logistics 24 (1), 7-22, 20121552012
3-) Directing store flyers to the appropriate audienceMJ Miranda, L KónyaJournal of Retailing and Consumer Services 14 (3), 175-181, 2007722007
4-) Australian retailers need to engage with private labels to achieve competitive differenceMJ Miranda, M JoshiAsia Pacific Journal of Marketing and Logistics 15 (3), 34-47, 2003712003
5-) Engaging the purchase motivations to charm shoppersMJ MirandaMarketing Intelligence & Planning 27 (1), 127-145, 2009592009