Marion Garnier

Marion Garnier

Grenoble École de Management - Grenoble / France
Business & Management / Strategic Management
AD Scientific Index ID: 1661969
Grenoble School of Management
person_outline Marion Garnier's MOST POPULAR ARTICLES
1-) Case study—Embodied virtual agents: An analysis on reasons for failureMSB Mimoun, I Poncin, M GarnierJournal of Retailing and Consumer services 19 (6), 605-612, 20121552012
2-) Smart technologies and shopping experience: Are gamification interfaces effective? The case of the SmartstoreI Poncin, M Garnier, MSB Mimoun, T LeclercqTechnological Forecasting and Social Change 124, 320-331, 20171492017
3-) Assessing the societal impact of research: The relational engagement approachJL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ...Journal of Public Policy & Marketing 36 (1), 1-14, 20171482017
4-) Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristicsMSB Mimoun, I Poncin, M GarnierInformation & Management 54 (5), 545-559, 20171352017
5-) The avatar in marketing: Synthesis, integrative framework and perspectivesM Garnier, I PoncinRecherche et Applications en Marketing (English Edition) 28 (1), 85-115, 2013402013