Marion Steel

Marion Steel

Deakin University - Geelong / Australia
Business & Management / Marketing
AD Scientific Index ID: 54615
person_outline Marion Steel's MOST POPULAR ARTICLES
1-) An examination of corporate social responsibility implementation and stakeholder engagement: A case study in the Australian mining industryAR Dobele, K Westberg, M Steel, K FlowersBusiness strategy and the environment 23 (3), 145-159, 20141742014
2-) The development of competent marketing professionalsI Walker, Y Tsarenko, P Wagstaff, I Powell, M Steel, J Brace-GovanJournal of Marketing Education 31 (3), 253-263, 20091132009
3-) Cultural frames that drive sales and marketing apart: an exploratory studyM Beverland, M Steel, GP DapiranJournal of Business & Industrial Marketing, 20061042006
4-) Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementationM Steel, C Dubelaar, MT EwingIndustrial Marketing Management 42 (8), 1328-1344, 2013962013
5-) Sailing the seven C\'s of blog marketing: understanding social media and business impactA Dobele, M Steel, T CooperMarketing Intelligence & Planning 33 (7), 1087-1102, 2015322015