Marios Theodosiou

Marios Theodosiou

University of Cyprus - Nicosia / Cyprus
Business & Management / Marketing
AD Scientific Index ID: 1527816
Πανεπιστήμιο Κύπρου
person_outline Marios Theodosiou's MOST POPULAR ARTICLES
1-) Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical researchM Theodosiou, LC LeonidouInternational business review 12 (2), 141-171, 20036662003
2-) Strategy fit and performance consequences of international marketing standardizationCS Katsikeas, S Samiee, M TheodosiouStrategic management journal 27 (9), 867-890, 20066392006
3-) Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizationsM Theodosiou, J Kehagias, E KatsikeaIndustrial marketing management 41 (7), 1058-1070, 20124402012
4-) National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performanceLC Leonidou, D Palihawadana, M TheodosiouJournal of International Marketing 19 (2), 1-29, 20114402011
5-) The effects of organizational structure and job characteristics on export sales managers’ job satisfaction and organizational commitmentE Katsikea, M Theodosiou, N Perdikis, J KehagiasJournal of World Business 46 (2), 221-233, 20112902011