Marius K. Luedicke

Marius K. Luedicke

City University London - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4330679
University of London
person_outline Marius K. Luedicke's MOST POPULAR ARTICLES
1-) Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflictMK Luedicke, CJ Thompson, M GieslerJournal of Consumer Research 36 (6), 1016-1032, 20105032010
2-) Consumer acculturation theory:(crossing) conceptual boundariesMK LuedickeConsumption Markets & Culture 14 (3), 223-244, 20112112011
3-) Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the ExtremeM Luedicke, K Husemann, S Furnari, F LadstaetterLong Range Planning, 20161332016
4-) Indigenes’ responses to immigrants’ consumer acculturation: a relational configuration analysisMK LuedickeJournal of Consumer Research 42 (1), 109-129, 20151522015
5-) Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community.MK LuedickeAdvances in Consumer Research 33 (1), 20061372006