Marjeta Marolt

Marjeta Marolt

University of Maribor - Maribor / Slovenia
Business & Management / Business Administration
AD Scientific Index ID: 4586612
Univerza v Mariboru
person_outline Marjeta Marolt's MOST POPULAR ARTICLES
1-) Exploring social customer relationship management adoption in micro, small and medium-sized enterprises Journal of theoretical and applied electronic commerce research 15 (2), 38-58, 2020
2-) Social CRM adoption and its impact on performance outcomes: A literature review Organizacija 48 (4), 260, 2015
3-) Information technology for business sustainability: A literature review with automated content analysis sustainability 13 (3), 1192, 2021
4-) Social media use and business performance in SMEs: The mediating roles of relational social commerce capability and competitive advantage Sustainability 14 (22), 15029, 2022
5-) Business model innovation: Insights from a multiple case study of Slovenian SMEs Organizacija, 2016