Mark Colgate

Mark Colgate

University of Victoria British Columbia - Victoria / Canada
Business & Management / Marketing
AD Scientific Index ID: 650396
Universitas Victoriensis
person_outline Mark Colgate's MOST POPULAR ARTICLES
1-) Customer value creation: a practical framework Journal of marketing Theory and Practice 15 (1), 7-23, 2007
2-) The role of price perceptions in an integrated model of behavioral intentions Journal of service research 3 (3), 232-240, 2001
3-) Switching barriers in consumer markets: an investigation of the financial services industry Journal of consumer marketing 18 (4), 332-347, 2001
4-) Implementing a customer relationship strategy: The asymmetric impact of poor versus excellent execution Journal of the Academy of marketing Science 28 (3), 375-387, 2000
5-) An investigation into the switching process in retail banking services International journal of bank marketing 19 (5), 201-212, 2001