Mark D Groza

Mark D Groza

Northern Illinois University - DeKalb / United States
Business & Management / Marketing
AD Scientific Index ID: 836511
person_outline Mark D Groza's MOST POPULAR ARTICLES
1-) Perceived organizational motives and consumer responses to proactive and reactive CSRMD Groza, MR Pronschinske, M WalkerJournal of Business Ethics 102 (4), 639-652, 20116082011
2-) Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport TeamsM Pronschinske, MD Groza, M WalkerSport Marketing Quarterly 21 (4), 221-231, 20123182012
3-) Customer–company identification and the effectiveness of loyalty programsJ Kang, T Brashear Alejandro, MD GrozaJournal of Business Research, 20152302015
4-) Linking thinking styles to sales performance: The importance of creativity and subjective knowledgeMD Groza, DA Locander, CH HowlettJournal of Business Research 69 (10), 4185-4193, 20161362016
5-) Leveraging loyalty programs to build customer–company identificationT Brashear-Alejandro, J Kang, MD GrozaJournal of Business Research, 20161242016