Mark Glynn

Mark Glynn

Auckland University of Technology - Auckland / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 52352
person_outline Mark Glynn's MOST POPULAR ARTICLES
1-) Consumer brand engagement in social media: Conceptualization, scale development and validationLD Hollebeek, MS Glynn, RJ BrodieJournal of interactive marketing 28 (2), 149-165, 201427442014
2-) The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?RJ Brodie, MS Glynn, V LittleMarketing theory 6 (3), 363-379, 20063932006
3-) Consumer‐factors moderating private label brand success: further empirical resultsMS Glynn, S ChenInternational Journal of Retail & Distribution Management 37 (11), 896-914, 20091732009
4-) Primer in B2B brand-building strategies with a reader practicumMS GlynnJournal of Business Research 65 (5), 666-675, 20121442012
5-) Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinkingRJ Brodie, MS Glynn, J Van DurmeMarketing Theory 2 (1), 5-28, 20021412002