Mark J Arnold

Mark J Arnold

Saint Louis University - St. Louis / United States
Business & Management / Marketing
AD Scientific Index ID: 1527421
person_outline Mark J Arnold's MOST POPULAR ARTICLES
1-) Hedonic shopping motivationsMJ Arnold, KE ReynoldsJournal of retailing 79 (2), 77-95, 200336522003
2-) Understanding the customer base of service providers: an examination of the differences between switchers and stayersJ Ganesh, MJ Arnold, KE ReynoldsJournal of marketing 64 (3), 65-87, 200020212000
3-) Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomesMA Jones, KE Reynolds, MJ ArnoldJournal of business research 59 (9), 974-981, 200613312006
4-) Toward a theory of customer engagement marketingCM Harmeling, JW Moffett, MJ Arnold, BD CarlsonJournal of the Academy of marketing science 45, 312-335, 201713872017
5-) Customer delight in a retail context: investigating delightful and terrible shopping experiencesMJ Arnold, KE Reynolds, N Ponder, JE LuegJournal of business research 58 (8), 1132-1145, 20057402005