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Mark Leach
University of Wyoming - USA / United States
Business & Management / Marketing
AD Scientific Index ID: 1351995
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Mark Leach's MOST POPULAR ARTICLES
1-)
Theory testing using case studies in business-to-business researchWJ Johnston, MP Leach, AH LiuIndustrial marketing management 28 (3), 201-213, 19996861999
2-)
Developing loyal customers with a value-adding sales force: Examining customer satisfaction and the perceived credibility of consultative salespeopleAH Liu, MP LeachJournal of Personal Selling & Sales Management 21 (2), 147-156, 20014062001
3-)
Examining customer value perceptions of organizational buyers when sourcing from multiple vendorsAH Liu, MP Leach, KL BernhardtJournal of business research 58 (5), 559-568, 20052702005
4-)
Investigating interrelationships among sales training evaluation methodsMP Leach, AH LiuJournal of Personal Selling & Sales Management 23 (4), 327-339, 20031432003
5-)
A three-stage model for assessing and improving sales force training and developmentAM Attia, ED Honeycutt Jr, MP LeachJournal of Personal Selling & Sales Management 25 (3), 253-268, 20051182005
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