Mark P Pritchard

Mark P Pritchard

Central Washington University - Ellensburg / United States
Business & Management / Marketing
AD Scientific Index ID: 880585
Central Washington University CWU
person_outline Mark P Pritchard's MOST POPULAR ARTICLES
1-) The destination product and its impact on traveller perceptionsP Murphy, MP Pritchard, B SmithTourism management 21 (1), 43-52, 200019502000
2-) Analyzing the commitment-loyalty link in service contextsMP Pritchard, ME Havitz, DR HowardJournal of the academy of marketing science 27 (3), 333-348, 199917211999
3-) The loyal traveler: Examining a typology of service patronageMP Pritchard, DR HowardJournal of travel research 35 (4), 2-10, 19976541997
4-) Measuring the motives of sport event attendance: Bridging the academic-practitioner divide to understanding behaviorDC Funk, K Filo, AA Beaton, M PritchardSport Marketing Quarterly 18 (3), 126, 20094392009
5-) Loyalty measurement: A critical examination and theoretical extensionMP Pritchard, DR Howard, ME HavitzLeisure Sciences 14 (2), 155-164, 19924001992